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TMALL GLOBAL

All Services

Tmall Global
JD Global
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Cainiao Warehouse

Why Choose Us as Your Tmall Global Partner for Nutrition and Supplement Brands

Our expertise in the Tmall Global marketplace ensures that your nutrition and supplement brand not only enters the platform smoothly but also thrives. We offer comprehensive services at every stage of your Tmall Global journey, tailored to the unique needs of the health and wellness sector. Here’s a breakdown of how we support you from start to finish. As your trusted Tmall Global Partner (TP), we are dedicated to turning your store into a thriving business. From store registration to logistics, marketing, and customer support, we are with you every step of the way to ensure your nutrition and supplement brand excels in China’s competitive e-commerce market. Your success is our success!

Tmall Global Store Registration

Navigating the Tmall Global registration process can be complex, especially for international brands. We simplify this process by handling every step for you, from preparing the necessary documentation to meeting Tmall’s strict product verification standards. Our team ensures your store is registered quickly and efficiently, so you can focus on other aspects of your business. • Brand Verification: We manage the submission of product safety certifications and quality guarantees, ensuring your nutrition or supplement brand meets Tmall Global’s stringent approval requirements. • Account Setup: We configure your Tmall Global and Alipay accounts, securing your entry into China’s booming e-commerce market.

Customized Store Design and Product Page Optimization

First impressions are crucial. Our expert designers craft a store that not only aligns with your brand’s identity but also appeals to Chinese consumers’ shopping habits. A visually appealing, easy-to-navigate store. Increases trust and improves user experience, encouraging customers to explore your products. • Tailored Store Design: We create a visually engaging store that reflects the values of your nutrition or supplement brand, while integrating UX best practices for the Chinese market. • Optimized Product Pages: Our team creates detailed product descriptions and visuals, ensuring all content is localized and compliant with Tmall Global’s standards. This is key for supplement brands where transparency and product details are essential for building trust with health-conscious consumers.

Logistics and Inventory Management

Whether you choose to stock your products in China’s bonded warehouses or ship directly from the U.S. using Cainiao logistics, we ensure your supply chain runs smoothly. This allows you to offer Competitive delivery times and exceptional customer service, critical in a marketplace where quick delivery is expected. • Bonded Warehouse Solutions: Storing your products in a bonded warehouse in China enables faster shipping and quicker customs clearance, giving your customers a seamless shopping experience. • Cainiao Logistics: For international brands, our partnership with Cainiao ensures efficient shipping from the U.S. directly to Chinese customers, reducing lead times and operational complexity.

Store Management and Customer Support

Running a successful Tmall Global store goes beyond just listing products. Our team takes care of day-to-day operations, from updating product listings to managing inventory and customer service. We handle the complexities of the platform so you can focus on growing your business. • Ongoing Store Management: We manage your store’s inventory, promotions, and content updates to keep it relevant and competitive in the ever-evolving e-commerce landscape. • Professional Customer Service: Our team is trained to handle customer inquiries, complaints, and returns, ensuring a positive shopping experience that leads to repeat business.

Marketing and Promotion on Tmall Global

Getting your store noticed in a crowded marketplace requires strategic marketing. We use Tmall Global’s built-in promotional tools to drive traffic to your store and enhance visibility. In addition, we create Off-site marketing campaigns to build brand awareness across Chinese social media platforms, search engines, and forums. • In-Platform Marketing: We run targeted ads, discounts, and contests using Tmall’s promotional tools to engage both new and existing customers. • Off-Site Campaigns: We design comprehensive marketing strategies that go beyond Tmall, utilizing Chinese platforms such as WeChat, Weibo, and Baidu to grow your brand’s online presence.

Data-Driven Growth and Conversion Optimization

We leverage Tmall Global’s powerful analytics tools to monitor your store’s performance in real-time. From sales metrics to customer behavior data, we provide actionable insights that help you Make informed decisions, optimize your marketing efforts, and boost conversions. • Sales Performance Reports: Our team tracks key performance indicators such as sales volume, conversion rates, and customer engagement, delivering regular reports that keep you informed. • Conversion Rate Optimization: By analyzing user behavior, we fine-tune your product listings, marketing campaigns, and store layout to improve conversion rates and maximize ROI.

Why Choose Us as Your Tmall Global Partner for Nutrition and Supplement Brands

Expert Dietitian Support

We integrate professional dietitian support into your customer service experience. Our dietitians help customers understand how supplements can improve their health, offering personalized advice that boosts trust and enhances your brand’s reputation. This hands-on approach not only educates but fosters long-term loyalty among consumers.

Marketing and Promotion

Being on Tmall is just the start. For nutrition and supplement brands, marketing is key. Use in-site tools like discounts and ads to attract new customers during peak shopping periods. However, to stand out, supplement brands need a strong presence across Chinese social media, search engines, and forums. Our marketing strategies will build brand awareness, positioning your supplements as trusted health solutions.

Off-site Marketing

Strengthen your brand’s presence with off-site marketing strategies, leveraging Chinese social media and forums to engage consumers interested in wellness and nutrition.

Reseller Services

Expand your reach with our reseller services. We help distribute your nutrition and supplement products across multiple online channels and stores, ensuring broader market penetration and maximizing sales potential.

Bonded Warehouse & CAINIAO Logistics Service

Ensure efficient logistics with bonded warehouse solutions and CAINIAO, Alibaba’s leading logistics network. We help you store products in bonded warehouses, streamlining customs processes and guaranteeing fast, reliable delivery across China. This minimizes delays and enhances the customer experience, giving your brand a competitive edge in the supplement market.

FAQs

Common questions answered. We’re here to support you every step of the way.

What is Tmall Global?

Tmall Global is the leading B2C e-commerce platform in China, launched by Alibaba in 2010. It provides international brands, including those in the nutrition and supplement sector, with access to millions of Chinese consumers without requiring a local physical presence. Tmall Global operates across Mainland China, Hong Kong, Macau, and Taiwan, allowing brands to sell directly to consumers. Unlike Taobao, Tmall Global requires sellers to undergo a rigorous approval process, ensuring that only authentic, high-quality products are sold, which is essential for building trust in the nutrition and supplement market.

Tmall Global offers superior protection to consumers through its 7-day return policy and rigorous vendor approval process. This makes it an ideal platform for foreign nutrition and supplement brands that prioritize credibility, quality, and safety. Additionally, Tmall Global integrates Alipay, China’s most popular and trusted online payment system, ensuring secure transactions for both buyers and sellers.

Brands on Tmall Global benefit from robust analytical tools such as the “Daily Update,” which provides real-time insights on sales performance. This allows brands to make data-driven decisions and adapt their strategies based on performance. With over *800 million* active users, Tmall Global gives nutrition brands unparalleled access to health-conscious Chinese consumers seeking premium international products.

  • International Presence: Your company must be registered outside Mainland China to apply for a Tmall Global store.
  • Product Verification: You need to submit documentation that verifies the authenticity, safety, and quality of your nutrition or supplement products.
  • Flexible Stocking: Products can be stocked in China’s bonded warehouses or shipped directly from U.S. warehouses using Cainiao logistics, ensuring prompt and efficient delivery.
  • Shipping Requirements: Tmall Global mandates that orders be shipped within 72 hours of purchase, essential for health-conscious consumers who expect fast service.
  • 7-Day Return Policy: To build consumer trust, Tmall Global enforces a 7-day return policy.

  • When applying for a Tmall Global store, you will need to provide several important documents, including:

    • Business License: A valid business registration certificate from your country, showing that your company is legally recognized.
    • Product Certifications: Documentation that verifies the safety, authenticity, and quality of your products, such as health and safety certifications.
    • Brand Authorization Letter: If you are not the brand owner, a letter from the brand owner authorizing your company to sell their products on Tmall Global.
    • Bank Account Information: Bank account details for transaction processing and fee payments.
    • Tax Registration: Relevant tax registration documents as required by both your country and Chinese authorities.

For international nutrition and supplement brands looking to tap into China’s growing health-conscious market, Tmall Global is the go-to platform. Partnering with our agency ensures you leverage the best tools, optimize your store operations, and achieve long-term success.

Tmall Global vs. Amazon: Understanding the Fees

Selling nutrition and supplement products on Tmall Global comes with a structured fee system that is more competitive than other major e-commerce platforms like Amazon:

  • Security Deposit: Tmall Global requires a refundable security deposit to ensure product quality and seller commitment. The deposit varies by store type:

    • $6,900 USD for Brand Flagship Stores and Franchise Stores
    • $13,800 USD for Specialty Stores
    • $20,700 USD for Marketplace Flagship Stores and Industrial Marketplace Flagship Stores

    This deposit is refundable, meaning that it’s not a sunk cost, which makes Tmall Global’s fee structure more reasonable compared to Amazon’s non-refundable charges.

  • Annual Service Fee: A $5,000 USD annual service fee covers platform services, support, and advanced features that help optimize store performance on Tmall Global.

  • Commission Fee: Tmall Global charges a 3% commission on all sales of healthcare products, including dietary nutritional supplements, which is 12% cheaper than Amazon’s 15% commission for similar products. This significant savings can boost your overall profitability on the platform.

  • Alipay Transaction Fee: Like other e-commerce platforms, Tmall Global charges a 1% transaction fee for payments processed via Alipay, ensuring secure and efficient transactions.

China Bonded Warehouses & Cainiao Logistics

Tmall Global offers flexible logistics solutions to streamline delivery to Chinese consumers. Brands can either:

  • Stock in China Bonded Warehouses for faster customs clearance and quicker delivery.
  • Utilize Cainiao Logistics to ship products directly from U.S. warehouses, providing more flexibility for international brands to manage inventory and supply chains while ensuring fast and reliable delivery to customers in China.