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Top KOL Marketing Strategies to Convert More on Chinese e-Commerce Platforms

Key Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from Key Opinion Leaders, who are Chinese social media influencers and qualified experts in your product’s field. While it is most prevalent on social media, KOL marketing can also be employed in traditional television, radio, and print campaigns.

How to leverage Kuaishou Marketing for e-commerce purposes?

Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos with each other, and many people use it to showcase their talents or simply share funny moments they’ve experienced. Kuaishou is the biggest competitor of Douyin (Tik Tok).

Zhihu Marketing — Leveraging the Chinese Quora for Great Results

If you’re not familiar with Zhihu, it’s time to get acquainted. By leveraging Zhihu, you can reach a vast audience of potential customers who are already interested in your product or service. In this blog post, we introduce you to social media/q&a, and its main features, and show you how to effectively use Zhihu marketing to your advantage.

Understanding Douyin Marketing: Chinese Tik Tok for Business Guide

Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow bigger by the day! Companies such as Alibaba, Xiaomi, and JingDong are among those who have taken advantage of Douyin’s large audience base and a huge amount of traffic. It is no longer only a space for people to enjoy sharing moments or bloggers promoting products; big businesses have tapped into this platform with great success!

Chinese Social Media – 20 Trends for 2023

China has the world’s largest internet user base. Social media platforms play a vital role. WeChat, Sina Weibo, and Douyin are popular platforms. They offer messaging, blogging, live streaming, e-commerce, and online payment. Chinese social media is crucial for businesses to reach consumers. But strict internet regulations and censorship pose challenges.

Weibo Advertising: The Complete Guide

Social media has become an increasingly important part of marketing and advertising strategies for businesses of all sizes and it is especially true in China. Indeed the country has a dynamic and innovative social media landscape offering numerous advertising options to brands and today we are taking a look at Weibo advertising. As Weibo becomes an increasingly important marketing platform in China, it’s essential for brands and marketers to understand how to integrate its paid advertising system into their social media strategy.

How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it can be leveraged to increase your business success.

Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services, and its hotel and travel business. However, it still remains less than half of Meituan’s transaction volume in similar businesses. Douyin has set an ambitious target, aiming for a GMV of 2900 billion RMB for its in-store and hotel-travel services in 2023.