Category: Baidu & SEO

Baidu puts user experience above earnings growth (LOL)

Baidu now puts User Experience above earnings growth. Seriously ?! ????

Baidu’s CEO, the famous Robin Li, has told all his employees to put values before profit after the scandal concerning the tragic death of a young student who tried an experimental cancer treatment he found on Baidu, the number one search engine in China.

The fight of Search engines in China

Baidu is the search engine that rages in China representing a little over 80% of market share, it could be the star of the Chinese Web for 2 years, thus invading the majority of the Chinese population. The Chinese are hyper connected people, besides where you wander in China, you will see that all categories of age combined have the eyes transferred to their phone, whether to do research (Baidu), talk with friends and relatives, or pay bills (WeChat), in short the Chinese are more connected than ever.

Baidu to Create more space for content creators

Baidu is the dominant Chinese internet search engine company, and it is the equivalent to Google in the United States. Baidu is similar to Google and offers similar products and services, but the focus is China where it controls most of the search market.

Baidu SEO Guide: Rank High & Increase your Sales in China

So you’ve got plans to expand your business in China and you just heard about Baidu. Alternatively, you already have a search marketing strategy, and on the top of your list sits Baidu. However, your business is not going in the anticipated direction.

SEO Managers guide for Baidu Search Engine Optimization 2024

First of all, let’s remind the basics figures about Baidu. In China, over 900 million people use Internet. They generally use Chinese search engines, such as Haoso.com, Sogou.com, .. But among them all, it’s Baidu which is the most popular one.

Advertise on China’s Biggest Search Engine Baidu

Baidu, one of the largest search engines in China, is continually evolving its Search Engine Marketing (SEM) capabilities to better serve marketers and businesses aiming to reach the Chinese market. For 2023-2024, Baidu has introduced several new features and updates to enhance the efficiency and effectiveness of its SEM services. Here are five notable updates: