A L I K E A

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5+1 ways to support your e-commerce business in China

The e-commerce environment in China is plentiful of tools and platforms to help you start and manage your business here. You have already found your way to sell your product in China (maybe through Tmall or JD.com ?)but it is lacking in communication and you want to improve it? Among the huge number of competitors in China, you have to ensure two things to succeed in China: the first one is your visibility and the second one is your brand reputation. This article will give you 5 tools to improve your e-commerce business in China.

Little Red Book App Guide for Foreign Brands

If you’re a business or brand looking to expand your market presence in China, Little Red Book (Xiaohongshu) is an app you don’t want to miss. With over 300 million users, mostly younger women who use it for discovering and reviewing beauty products, Little Red Book is the perfect platform for brands looking to enter the Chinese market and increase their brand awareness.

How Can A Brand Generate Trust Among Chinese Consumers?

In the massive and lucrative market of China, building trust is key to succeeding as a brand. Chinese consumers are generally more skeptical than Western consumers, making it essential for brands entering the Chinese market to establish reliability and credibility early on. Trust is a crucial factor in consumer behavior in China, where customers value high-quality products and good customer service from large companies they see as reliable.