A L I K E A

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Alibaba innovated and surprised with the AR , AI

Alibaba Surprised Everyone Through its AR, VR, AI and Robotics Plans

Alibaba is not only an e-commerce company, at least, not anymore. It has become a country of its own with the immensely strong economy. The strength of Alibaba’s economy can be imagined from the fact that on the event of Single’s Day Alibaba earned 120.7 billion RMB. It is equivalent to 17.8 billion USD and it is the record because no company has ever earned this much money in the single day in the history of mankind. This success is not new for Alibaba because every year Alibaba enjoys a high number of sales of Single’s Day.

The New Era of Retail in China

Chinese tech companies are developing completely new business models that are totally different from those born in the Western world. It is also true that it is more difficult to have information on the digital market in China, closed behind the firewalls that isolate it from the rest of the world and make it an ecosystem in its own right.

How to make Chinese customers trust your business?

More and more foreign companies and international businesses start to look on the Chinese marketing potential since the population here is growing as incredibly fast as it’s income. Additionally to still lack of the high quality products and services it makes local market extremely opened for the new comers. However, even such well-known Western brands as Coca Cola, AirBnB, Max Factor, Costa, Gap, Uber and many others had problems building the relationships with the mysterious Asian customers. One of the reasons for failure is a bad first impression or simply not trusting the new product/company. Branding and e-reputation is the key for success.

Consumption keeps growing in China, pushed by online retail sales

The household consumption in China is still in progress: it has increased by 9.7% in the first two months of 2018. Since the American consumption expenditure growth just by 2.4% in February, the consumption on the Chinese market approaches one more time 10%. According to the results of the National Bureau of Statistics of China, the total of consumption reached 6,198.2 billion yuan, equivalent to an increase of 9.7% year-on-year. Among this development, the online retail sales of goods and services went up by 37,3% year-on-year.

How to become successful in China ?

According to the national bureau of statistics in China in 2016 sales online reached 701 billion in 2016. China is the biggest e-commerce market in the world. Indeed, the online eco-system appears as the top one in the world. This phenomenon stems from the fact that Chinese people are very connected. We can count 900 000 million Chinese connected people online to Tech giants and domestic platforms. Let’s not forget that China takes benefit from its numerous inhabitants which are approximately 1,3bilion and the presence of e-commerce leaders such as Alibaba or JD.Com. The service industry has a significant weight in the Chinese economy because it corresponds to 52,8 % of the total GDP.

How to Establish the right Business in China?

China is a growing society, and changes are coming at a rapid pace every time. A district, for example, may become very different from one year to another. Under this high rhythm in daily life, more and more Chinese people are nowadays feeling the pressure. In addition, the development of the country indeed improves the quality of life, but prices and expenses are also becoming more difficult to bear. In big cities like Shanghai, the cost of living is quite high. It is common to see someone putting more than half of his income into housing. The disparity in wealth, which tends to widen, creates some kind of instability in the atmosphere.