A L I K E A

Loading...

Nullam dignissim, ante scelerisque the is euismod fermentum odio sem semper the is erat, a feugiat leo urna eget eros. Duis Aenean a imperdiet risus.

The booming anti-aging nutritional supplements market in China

In recent years, China has witnessed a significant surge in the popularity of anti-aging products, particularly among the younger generation. Driven by a culture that places a high value on youth and beauty, Chinese millennials are increasingly investing in anti-aging pills and supplements. These products promise to stave off the visible signs of aging, aligning with the deeply ingrained societal norms that favor a youthful appearance. However, this trend is not without its critics.

The Growing Calcium Supplements Market in China

As the population ages and wealth increases in China, knowledge, and understanding of nutrition expand; consequently resulting in a large surge for health supplement products. Additionally, the pandemic has sparked an unprecedented interest in personal fitness and wellness, leading to a remarkable expansion of the health supplement sector.

Selling Through Private Traffic in China

Unlike in the West, Chinese people hardly ever visit company websites or use emails for communication. This has led brands to seek methods of “capturing” these consumers’ attention by creating exclusive content on social media platforms. Companies attract consumers, by bringing them to their private traffic pools, where they can attract them with special offers and exclusive pieces.

Double 11 2023, Top e-Commerce Trends in China

Master article with all trends 2023 by experts. As the 15th year of Double 11, or Singles Day, approaches, it has evolved from a Tmall initiative to one of the most significant annual events in the e-commerce industry, carrying with it high expectations. Especially this year, Double 11 is edefining the value of mega sales events as consumer confidence is being restored and consumption becomes more rational.