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How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it can be leveraged to increase your business success.

Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services, and its hotel and travel business. However, it still remains less than half of Meituan’s transaction volume in similar businesses. Douyin has set an ambitious target, aiming for a GMV of 2900 billion RMB for its in-store and hotel-travel services in 2023.

6 Tips to Maximize social Results on Little Red Book in 2024

Leverage Storytelling: Use stunning, high-resolution pic and videos to capture attention in the visually-driven environment of Little Red Book (Xiaohongshu).
Engagement: Create genuine, relatable content that resonates with your audience. Authenticity is the key
Leverage Native ads; Monitor and Adapt: Stay on top of current trends with magic power of in feedads. Adapt your strategy to get max of vibility relevant and appealing.
KOLs/KOC: Partner with Key Opinion Leaders and influencers who align with your brand to tap into their follower base and enhance credibility.
Interact and Engage: Actively respond to comments, participate in discussions, and create interactive content to build a strong, engaged community.
Testimonials, : get People to test your products to manage your online reputation