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Double 11 Day : big buzz for Tmall in China

Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption.

China e-commerce: the same day delivery challenge

China is the biggest e-commerce market in the world and this market is still growing quickly.
But there is a challenge: the 2 biggest company still struggle to deliver and reach shoppers in the rural areas (where commercial trucks cannot easily access). The logistics is still a key factor in Alibaba and JD success